Lululemon, Disney partner for 34-piece collection and campaign

Lululemon has partnered with Disney to announce a limited-edition collection featuring archival Disney graphics and “elevated takes on imagery of Mickey Mouse (and) Minnie Mouse,” according to the athletic apparel retailer.
The 34-piece collection was announced on Tuesday and is “inspired by both brands’ shared appreciation of wellbeing through joy, fun, and movement,” Lululemon’s news release reads.
“Disney and lululemon are two of my favorite brands, so this is a dream collaboration for me,” runner and former “The Bachelor” lead Matt James, who Lululemon sponsors, said in the release. “With this new collection, Disney and lululemon are coming together to celebrate joy, nostalgia, and movement, which I know a lot of people are going to love. I can’t wait to rock the products, especially next time I visit Disney!”
James is a part of the collection’s “Happily Ever Active” campaign, which encourages “guests to celebrate the joy of movement.”
He and other Lululemon ambassadors — including NBA player Jordan Clarkson, ice dancer and Olympian Piper Giles, Olympian and runner Colleen Quigley and Peloton instructor Cody Rigsby — are featured in the campaign and have shared posts celebrating their “own personal forms of joy and movement alongside Mickey Mouse.”
The collection launched online globally on Lululemon’s website and became available in the retailer’s physical stores on Tuesday, according to the news release. The collection will be available in-store in Europe and Asia Pacific on Wednesday, the company said.
Select pieces from the collection will also be available at DisneyStore.com, select Disney Stores in North America, select locations at Walt Disney World Resort, and soon at select locations at Disneyland Resort.
“What I love most about this collaboration is that the premium quality, fit, and feel of lululemon is perfectly paired with the colors, energy, and nostalgia of Disney,” Quigley said in the release. “Some of my favorite lululemon styles – like the Align Tights and Define Jacket – are reimagined with magical Disney prints and logos, which is extra special. I’m excited for this collection to become part of my everyday wardrobe!”
The prices for the Lululemon and Disney Collection vary depending on the article of clothing, with the most expensive piece being around $140. Here are the prices for some of the key products in the collection:
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